Old town white coffee research Essay

This is where Nanxiang Caf, the previous invoke of Old Town White Coffee, started its business. Mr. Ng, who found the caf in 1948. Old town White Coffee 3in1 standard together with the first recipe from 1958 spearheaded a breakthrough in the coffee berry industry.The phoner single-handedly captured the original authentic taste of an otherwise localized white coffee, turning into a mobile commodity a fast moving consumer good (FMCG), capturing the South East Asia mart.Old Town White Coffee (OTWC) company was began in 1999, started as a classic coffee condescend of White Caf in Ipoh, Malaysia. With the inspiration of mess and passion to make and serve fine coffee to Malaysian househ ageing and food service industry, the go against and executive director, Mr. Goh Ching Mun and Mr. Tan Say Yup created a secret of Old Town 3-in-1 instant white coffee. aft(prenominal) launching OLD TOWN Brand, the company strives to be Malaysia Leading White Coffee producer with useful growth thro ugh a combination of organic growth coupled and strong aftermarket business.HISTORYIn grade 1999 old town successful commercialized 3 in 1 coffee amalgamate under the OLDTOWN scrape name for the retail domain .In year 2000 old town commenced initiative export of the old town brand 3 in 1 instant coffee conflate to Singapore.In year 2001 old town expanded instant coffee blends harvest-feast line to include different variation expanded their export market to H.KIn year 2002 old town expanded their nationwide retail distribution to cover east and west Malaysia via hypermarkets and supermarkets.In year 2003 OLDTOWN commercialized their own formulated blend of 3 in 1 instant milk teatimeIn year 2004 OLDTOWN successfully manufactured roasted coffee powder for the food services sector and marketed to the retail sector under NAN YANG brand penetrated the exort markets for our instant coffee mix to cover the unify State and U.K.In year 2005 OLDTOWN started exporting instant coffee m ix to Taiwan and Indonesia expanded vertically into the foodservices sector by opening a chain of caf outlets based on the traditional Ipoh coffee shop setting and ambience under the OLDTOWN WHITE COFEE brand name.In year 2006 OLDTOWN expanded their export market for their instant coffee mix to include Canada and china.In year 2007 OLDTOWN started exporting instant coffee mix to Thailand and Philippines .In year 2008 OLDTOWN launch their 1st partially owned OLDTOWN WHITE COFFEE caf outlet in SingaporeIn year 2009 OLDTOWN expanded into the ready to drink RTD market segment under the OLDTOWN brand name.In year 2010 OLDTOWN commenced operation of fully owned caf outlets in Singapore started exporting instant coffee mix to Australia.In year 2011 they commenced caf operations under PT OLDTOWN Indonesia opened the first caf outlet in China.CEO OF OLD TOWN WHITE COFFEELee Siew Heng, a Malaysian, aged 46, is the Group Managing conductor of Oldtown Berhad and also one (1) of the two (2) firs t Directors of OldtownBerhad, since its incorporation on 30 November 2007. He is also a member of the Remuneration Committee. He brings with him invaluable industry buzz off, having accumulated more than 20 years of experience in the manufacturing and retailing industries, of which more than 10 years is in the coffee beverage industry.He has been implemental in the growth and development of the Oldtown Group of companies and has been a key driving force in the amplification of the Groups beverage manufacturing and caf chain operation businesses. As the Group Managing Director, he is currently answerable for the overall strategic direction and overall management of the Oldtown Group of companies. Upon completion of his secondary education in 1986, he started his career as Production Manager of Chong Ngai Knitting Factory Sdn Bhd, a company touch on in the manufacturing of garments.In 1991, as General Manager, he was responsible for the overall operations of the said company. He left the company in 1997 to join CN Supplies Sdn Bhd, a company which was then involved in the handicraft of hotel supplies, where he was appointed as a Director, a position which he still holds todate.